How Allocent works: Resolve, Score, Expand, Activate

  1. Resolve.
  2. Score.
  3. Expand.
  4. Activate.

Resolve who is researching you, score them by conviction, expand to the investors who never visited, and put your story in front of all of them.

Tour the portal
The Allocent portal's Investors view, listing identified investors ranked by score Allocent portal, demo account
  1. 1Resolve
  2. 2Score
  3. 3Expand
  4. 4Activate

Stage 1

Know who is researching you

A single script on your IR site resolves anonymous visitors to named people, with contact detail you can check: every record shows how confident we are and where each detail came from. Packages cover 5,000 to 40,000 identifications a month.

Person-level identity

Name, role and firm for each visitor we can resolve.

Page-level behavior

Which IR pages they read, how long they stayed, how often they came back.

Investor type

Institutional and retail tracked as separate lists.

On your IR site
Anonymous visitor
Reads Financials, then downloads the deck
Allocent script
Identity resolved
Matched to a named person, with no form to fill in
In your portal
NameSarah Lindqvist
RolePortfolio Manager
FirmRiverstone Capital
EmailCurrent employer
IdentityLinkedIn match

Illustrative contact from the Allocent demo account.

Every detail checked, every source shown

Each record is cross-checked across independent sources and matched to a public LinkedIn profile where one exists. When sources disagree, LinkedIn wins and the record says so.

Sarah LindqvistVerified 94/100
TitlePortfolio Manager from LinkedIn
FirmRiverstone Capital from LinkedIn
Emails.lindqvist@riverstonecap.com current employer
Phone+1 416 555 0142 from her meeting request
  • Matched to a public profileName, firm and location agree across sources.
  • Job changes caughtMoved from Harbor Point Advisors in March. Her old address is held back.
  • Bad emails kept outAddresses that bounce or belong to a former employer never reach an export.
  • Unclear matches go to a personOur team confirms them before they reach your list.

Illustrative record from the Allocent demo account.

Know who already owns you, too

Upload your NOBO or transfer agent list. Every holder is named, each quarter's new positions, increases and exits are flagged, and holders are matched against your identified visitors. Included with every identification package.

NOBO_Q2.pdfParsed and compared with last quarter
ShareholderSharesBrokerageChange
J. HarringtonDallas, TX142,500SchwabNew
Lakeshore CapitalChicago, IL890,000Fidelity+12%
M. OduyaToronto, ON55,200IBKR−8%
R. SteinbergMiami, FL28,750SchwabNew

Illustrative shareholders.

Stage 2

Rank by conviction

Every identified investor is scored on what they did and how well they fit: their role, their authority to invest and their focus on your sector. The list you open each morning starts with the people worth a call.

Depth

Pages read and time spent on each one.

Return visits

Someone who comes back three times outranks a single visit.

Raised hands

Meeting and information requests, including forms built in HubSpot, Marketo, Calendly and Typeform.

  • Financials read, 4 min+18
  • Returned 3 times+24
  • Downloaded the deck+30
  • Clicked IR contact+16
Sarah Lindqvist, Riverstone Capital88
IdentifiedQualifiedHigh intentEngagedContacted

Illustrative signal weights.

Count the investors you already met

Upload a roadshow schedule, a conference list or your CRM export. Every row is matched to investors already in your portal, new people are added, and each meeting counts toward their score. Included with every package.

Toronto_roadshow_meetings.csv38 rows: 29 already in your portal, 9 added
Lists you can drop in
Roadshow meetingsConference meetingsEvent attendeesWebinar sign-upsLinkedIn engagementCRM export

Illustrative upload. Uploaded lists never count toward your identifications.

Stage 3

Reach the ones who never visited

Intent audiences surface investors researching your sector, your peers and your catalysts, before they ever land on your site. Packages run from 25,000 to 200,000 records a month, refreshed weekly or daily.

Your keywords
grid-scale storagelithium royaltiesjunior gold producersyour ticker

Your sector, your peers and your catalysts.

Intent audience
3f9a…c21e
a07d…94b0
e5c2…1f7a
…

People researching those topics, delivered as hashed IDs. No names change hands.

Your ad accounts
MetaGoogleLinkedInBing

Matched audiences, ready for campaigns.

Example keywords.

Stage 4

Put your story in front of them

We build the audiences, so we run the outreach against them: paid media, investor email, gifting and events. You approve the creative in the portal, every campaign link is tracked, and the portal shows which investors and meeting requests each campaign produced.

We run it

Strategy, creative, launch and weekly optimization, handled by our team.

One flat fee

No percentage of spend and no markup on media. All channels included.

Your accounts

$1,000 to $25,000 a month in ad spend, billed directly to your own ad accounts.

One portal for every investor

Everything the four stages produce, in one login for your IR team.

Investors

Every identified investor, ranked by score, with sources, stage and last activity. Export to CSV, with outdated emails held back.

Investor Journey

Intent audience to signup, stage by stage.

Alerts

Know the moment a priority investor comes back.

Keywords

The topics your intent audience is built from.

Ad Creative

Review and approve campaign creative before it runs.

Campaigns

Tracked links for every channel, and the identified investors and meeting requests each campaign produced.

Upload lists

Roadshow, event and CRM lists, matched to the investors you already have and scored with everyone else.

Activity

A live feed of what identified investors are doing on your site.

  • Riverstone Capital downloaded the deck2h ago
  • Northern Arc Partners viewed Financials5h ago
  • Meridian Family Office returned for the 3rd timeYesterday

Live in three steps

1

Add the script

One line on your IR site. Identification starts with the traffic you already have.

2

Pick your keywords

Your sector, peers and catalysts define who we look for off-site.

3

Connect ad accounts

Grant partner access and we launch campaigns against your audience.

Size your audience before you commit

Enter your company website and see your peers, the searches investors run and the audiences that fit your story. Free, in under a minute.